A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. Cookies can be categorised into two different types:
- Session cookies, which are temporary cookies that remain in the cookie file of your computer until you close your browser (at which point they are deleted).
- Persistent or stored cookies that remain on the cookie file of your computer for a defined period of time.
The cookies we use
The cookies we use on our website are either 'Essential' or 'Performance' Cookies:
Essential cookies enable you to move around the website and access its feature, such as accessing secure areas of a website or displaying personalised content.
Performance cookies allow us to count the number of visitors to our website and to see how visitors move around the website when they are using it. All counting and tracking is anonymous and movements and activity are not traced back to an individual user. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Cookies cannot look into your computer and obtain information about you or your family or read any material kept on your hard drive and, unless you have logged onto an authenticated page, cookies cannot be used to identify who you are.
Cookies cannot be used by anyone else who has access to the computer to find out anything about you, other than the fact that someone using the computer has visited a certain website. Cookies do not in any way compromise the security of your computer.
How Google determines demographic information
When someone visits a website that has partnered with the Google Display Network, Google stores a number in their browsers (using a "cookie") to remember their visits. This number uniquely identifies a web browser on a specific computer, not a specific person. Browsers may be associated with a demographic category, such as gender or age range, based on the sites that were visited.
In addition, some sites might provide us with demographic information that people share on certain websites, such as social networking sites. We may also use demographics derived from Google profiles.
Sarah's favourite hobby is gardening. Many of the gardening sites and blogs on the Display Network that she visits have a majority of female readers, according to survey data. Based on this, Sarah's browser could be added to the "female" demographic category.
As a result, Google may show Sarah ads from advertisers who have chosen to show their ads to women.
Customers can edit their inferred (that is, suggested) demographic categories for websites by visiting Ads Settings.
Using the Ads Settings, visitors can opt out of Google Analytics for Display Advertising and customise Google Display Network ads.
NCFE uses Siteimprove web services. Siteimprove may collect statistics about site usage such as when a visitor last visited the site, track the sequence of pages a visitor looks at during a visit to the site and determine if the user has accepted or declined cookies. This information is then used to improve the user experience on the website and can be used to reduce user journeys, and enable visitors to find relevant information quicker. The Siteimprove Analytics cookies contain a randomly generated ID used to recognise the browser when a visitor reads a page. The cookie contains no personal information and is used only for web analytics.
Cookies used on this site:
|Cookie||Purpose||Data held||Type of cookie||Notes||Categorisation|
|_vis_opt_s||Visual website optimizer||User identification||Persistent||Used for tracking various metrics in combination with other GA cookies||Performance|
|awin||Affiliate Window||Tracks user source||Persistent||Used for tracking various metrics in combination with other GA cookies||Performance|
|_utma||Google Analytics||Unique site visitor id||Persistent||NCFE uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets an anonymous analytics cookie that we use to evaluate your use of the website, help us improve how our website works and understand what content interests our users. These cookies don't collect any information that could identify you – all the information collected is anonymous.||Performance|
|_utmb||Google Analytics||Session tracking id||Persistent||Performance|
|_utmc||Google Analytics||Session tracking id||Session||Performance|
|_utmz||Google Analytics||Referral information||Persistent||Performance|
addthis.com, to provide analytics to help us better understand our visitors. For example, to tell us how many people are sharing content.
All tracking is completely anonymous and movements and activity are not traced back to an individual user.
|_sifrFetch||Checking browser support for Flash||User identification||Session||Used for tracking various metrics in combination with other Google Analytics||Performance|
|x-ncfe-accepted cookies||Records whether cookies are accepted or rejected.||Accepted/Rejected flag||Persistent||Required to ensure the question about cookies is suppressed once the user accepts cookies for the site.||Essential|
|WRID||ClickTale||Unique site visitor id||Persistent, First Party Cookie||This cookie is used to anonymously identify a visitor of the Website for the purpose of enabling the ClickTale software to track such visitor’s actions across the client’s website.||Performance|
|WRIgnore||ClickTale||Yes/no flag||Persistent, First Party Cookie||This cookie is created if the domain is not selected or if the account has run out of recording credits. It provides information that the specific visitor should not be recorded or tracked by the software.||Performance|
|WRBlock||ClickTale||Yes/no flag||Persistent, Third Party Cookie||If a visitor to client’s website does not wish to be tracked by the software he may opt-out on Clicktale's website. Clicking this link shall place a cookie on the visitor’s machine for the purpose of blocking any recording by the ClickTale software of this visitor’s session.||Performance|
|ClickTale||Visit count||Persistent, Third Party Cookie||This cookie is used to count the number of pageviews or visits of the anonymous visitor for the purpose of enabling the ClickTale software to track the number of pageviews or visits a visitor made on the client’s website.||Performance|
|Siteimprove||Session tracking||Persistent||This cookie is used to help record the visitor’s use of the website.
It is used to collect statistics about site usage such as when the visitor last visited the site.
This information is then used to improve the user experience on the website. This Siteimprove Analytics cookie contains a randomly generated ID used to recognise the browser when a visitor reads a page.
The cookie contains no personal information and is used only for web analytics.
|Siteimprove||Session tracking||Session||This cookie is used purely to track the sequence of pages a visitor looks at during a visit to the site.
This information can be used to reduce user journeys, and enable visitors to find relevant information quicker.
|Siteimprove||Session tracking||Session||This cookie is used to determine if the user has accepted or declined cookies. This is only set if you use the Siteimprove Cookie Info Banner solution||Performance|
How can you control the cookies we use?
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. You can usually activate these settings by clicking on the 'Help' menu in your browser. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit the All About Cookies website. To opt out of being tracked by Google Analytics across all websites visit the Google Analytics site.